They are still considering their purchase.Īt this stage, you should discover the page features that make the prospects add the products to the wishlist or cart. Stage 3: Intent The customer adds the items to the wishlist but doesn’t make the purchase. This is the stage where you can focus on reducing the bounce rates of your web pages and making more people interested. You can find out how you can help customers to navigate better and list the best products which intrigue them to click. Stage 2: Interest The customer finds something interesting and starts browsing your website. Gathering this information can help you know what your prospective customers need and what they look for on your website. You can discover the pages they are landing on and how they are navigating your website. In this stage, you can find out where your maximum customers are coming from. This stage is also called as awareness stage, where the customer gets to know that your business exists. Stage 1: Discovery The customer comes across your business for the first time. Here, we will explain all these stages in detail so you can comprehend the customer journey better. I think I should check out their website.” “I wonder if they have a new range of handicrafts for the summer season. “I think this item is perfect and the price is also good. “They have so many items, but I wonder if other websites are offering the same at a better price. “Let me look for a handicraft item that will look great in my living room.” “I found a site that sells different types of handicraft items.” If the customer likes your product or service, then they are likely to return to you. Here, the customer decides to buy the item. This phase is known as the decision-making stage. The customer likes some items and saves them in the wishlist or adds them to the cart but doesn’t make the purchase. The customer sees something interesting and starts browsing your website. The customer comes across your business through different sources, such as online ads and social media.
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